Swindon’s people have the right mix of skills and productivity to support your business growth. The town’s workforce has a Gross Value Added (GVA – an economic performance measure) of over £30,000 per head – far above the UK and South West averages of £22,000 and £20,000 respectively.
Swindon’s productive population
According to the Office for National Statistics (ONS), Swindon’s people are highly productive. For example:
- One of the most productive towns in the South West & the highest GVA-per-head for the South West in 2011**.
- The fourth highest GVA-per-hour location in the UK outside London, at 12.5% above the national average (ONS 2012).
- It is 2nd most innovative town in the UK with 19.3 patents filed per 100,000 of the population in 2014, compared to 6th in 2012 with 14.9 (Centre for Cities)
- Just over 40% of Swindon’s people are employed at managerial, professional and skilled levels.
- Over 52% of the population is aged under 35, compared to around 50% nationally. Many in this age group work in the science and technology sectors. [ii]
A diverse labour pool
Swindon’s excellent road and rail links make it ideal for commuting, giving access to a wider labour pool from areas such as Bristol, Bath, Cheltenham, Reading, Gloucester and Didcot – all within an hour’s drive or train ride. Affordable residential areas, good schools and the surrounding Wiltshire and Cotswolds also attract valuable talents and boost your potential workforce.
Competitive wages and employment
In 2011, Swindon’s wage rates were in line with other major business centres, including Reading and Milton Keynes, which has continued the trend of higher wages into 2012.[iii]
|Average (median) weekly wage £s (workplace based)
|Hourly wages in £s
|% Total working population
|% of potential working population in employment
|% of the population aged under 35
|Productivity (GVA per head £)
|Productivity (GVA £m)
|Unemployment level %
|(at November 2012)
|% of the workforce who is managerial, professional, or skilled
**GVA per head is a measure of output calculated by dividing workplace based GVA by resident population. GVA per hour worked is a measure of output that only counts the input of those directly employed in the production process thus fully accounts for the impacts of commuting. GVA per hour in Swindon is 12.5% above the national average (Office for National Statistics ‘Subregional Productivity – March 2012’, Author Name(s): Richard Prothero Regional and Local Division accessed http://www.ons.gov.uk/ons/dcp171766_260413.pdf )
[i] ONS Nomisweb – Labour Force Survey – http://www.nomisweb.co.uk/ (January 2012)
[ii] ONS Nomisweb – Labour Force Survey – http://www.nomisweb.co.uk/ (December 2011)
[iii] ONS Nomisweb – Labour Force Survey – http://www.nomisweb.co.uk/ (April 2012)